Marina Carral is a designer
based in NYC and CDMX
About
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Marina Carral is a Mexican designer based in New York City and Mexico City.
Currently, she is employed as a full-time designer at HelloTushy, where she focuses on making bidets both mainstream and aesthetically pleasing.
Previously, she co-founded Coordenada Creativa, crafting over 20 unique brand identities for innovative, entrepreneurial companies and individuals. In this role, she managed diverse freelance teams, including illustrators, photographers, and developers.
With a background in Social Media, Influencer Management, and Marketing positions, her design work is grounded in strategic thinking and consumer relationships. She holds a Master's Degree in Creative Publishing and Critical Journalism from The New School in New York, and a Bachelor's Degree in Marketing and Advertising from Centro de Diseño Cine y Television in Mexico City.
Fluent in Spanish, English, and French, she is passionate about literature, travel, culture, and art, infusing this passion into every project she undertakes.
Storytelling is at the heart of her work, with each design element crafted to communicate with the consumer on a conscious and subconscious level.
A firm believer in continuous improvement, Marina is always with a book in hand and exploring new hobbies like ceramics and film photography.
If you’re interested in contacting Marina for freelance projects or future employement, please feel free to email her and say hi!
HelloTushy, Designer
Collaborated with a team to create diverse brand assets across digital and print platforms.
Led product photography, from shot list creation to retouching and recoloring, following product launches from conception to public sales.
Designed detailed product instruction manuals and developed packaging, including shipping boxes, retail boxes, stickers, and postcards.
Contributed to website improvements
and updates, including landing pages, Product Detail Pages (PDPs), bundle sections, and navigation enhancements.
Designed email newsletters, assets for Amazon, social media content (both organic and paid), and video edits for ads and website use.
Ensured cohesive brand representation across all platforms, maintaining a consistent visual identity.
Proficient in Figma, InDesign, and UI/UX design principles.
2022-PRESENT
Coordenada Creativa, Co-founder
Collaborated with three other partners to build our own branding agency.
Developed over 20 unique brand identities for young entrepreneurs.
Managed a diverse creative team including freelance illustrators, photographers and programmers.
Ensured each project aligned with the unique client’s vision and brand strategy.
2020-2023
Barry’s Mexico, Community Marketing Manager
Designed and implemented digital social media strategy across Meta platforms Instagram and Facebook.
Created various forms of content including newsletters, and social stories, posts and videos.
Served as representation for the brand communicating directly with customers.
2020-2021
MA The New School
Creative Publishing Critical Journalism
New York
2021-2022
BA Centro de Diseño Cine y Televisión
Marketing and Advertising
Mexico City
2015-2019
Continuing Education, King’s College
Children’s Literature
London
2018
Continuing Education, Columbia University
Creative Writing
New York
2016