Marina Carral is a senior designer
based in NYC and CDMX
About
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Marina Carral is a Mexican senior designer based in New York City and Mexico City.
Currently, she is employed as a full-time senior designer at HelloTushy, where she focuses on making bidets both mainstream and aesthetically pleasing.
Previously, she co-founded Coordenada Creativa, crafting over 20 unique brand identities for innovative, entrepreneurial companies and individuals. In this role, she managed diverse freelance teams, including illustrators, photographers, and developers.
With a background in Social Media, Influencer Management, and Marketing positions, her design work is grounded in strategic thinking and consumer relationships. She holds a Master's Degree in Digital Communication and Media / Multimedia from The New School in New York, and a Bachelor's Degree in Marketing and Advertising from Centro de Diseño Cine y Television in Mexico City.
Fluent in Spanish, English, and French, she is passionate about literature, travel, culture, and art, infusing this passion into every project she undertakes.
Storytelling is at the heart of her work, with each design element crafted to communicate with the consumer on a conscious and subconscious level.
A firm believer in continuous improvement, Marina is always with a book in hand and exploring new hobbies like ceramics and film photography.
If you’re interested in contacting Marina for freelance projects or future employement, please feel free to email her and say hi!
HelloTushy, Senior Designer Led the conceptual development and execution of creative assets across digital and print, ensuring alignment with brand strategy and business objectives.
Spearheaded website and digital experience enhancements, implementing strategic UI/UX improvements across landing pages, product pages, and a new navigation to include a broader list of products.
Led the development of high-performing digital campaigns, including performance-driven ads, email marketing, and social assets.
2025-PRESENT
HelloTushy, Designer
Directed product photography from shot list creation to retouching, recoloring, and formatting, managing the process from initial conception to public launch.
Designed detailed product instruction manuals and developed many packaging assets, including shipping boxes, retail boxes, stickers, merchandise and postcards.
Designed email newsletters, assets for Amazon, social media content (both organic and paid), video edits for ads and website.
2022-2025
Coordenada Creativa, Co-founder
Collaborated with three other partners to build our own branding agency.
Developed over 20 unique brand identities for young entrepreneurs.
Managed a diverse creative team including freelance illustrators, photographers and programmers.
Ensured each project aligned with the unique client’s vision and brand strategy.
2020-2023
Barry’s Mexico, Community Marketing Manager
Designed and implemented digital social media strategy across Meta platforms Instagram and Facebook.
Created various forms of content including newsletters, and social stories, posts and videos.
Served as representation for the brand communicating directly with customers.
2020-2021
MA The New School
Creative Publishing Critical Journalism
New York
2021-2022
BA Centro de Diseño Cine y Televisión
Marketing and Advertising
Mexico City
2015-2019
Continuing Education, King’s College
Children’s Literature
London
2018
Continuing Education, Columbia University
Creative Writing
New York
2016