Currently, she is employed as a full-time senior designer at HelloTushy, where she focuses on making bidets both mainstream and aesthetically pleasing. Via branding, new product launches, digital, and print, with a focus on growth marketing.
Previously, she co-founded Coordenada Creativa, crafting over 20 unique brand identities for innovative, entrepreneurial companies and individuals. In this role, she acted as Creative Lead and managed diverse freelance teams, including illustrators, photographers, 3D renderers, and developers.
With a background in Social Media, Influencer Management, and Marketing positions, her design work is grounded in strategic thinking and consumer relationships. She holds a Master's Degree in Digital Communication and Media / Multimedia from The New School in New York and a Bachelor's Degree in Marketing and Advertising from Centro de Diseño Cine y Television in Mexico City.
HelloTUSHY
Senior Designer 2025-PRESENT
HelloTUSHY
Designer
2023-2025
HelloTUSHY
Intern
2022-2023
Coordenada Creativa Branding Agency
Co-founder and Creative Lead
2020-2023
Barry’s Mexico
Community Marketing Manager,
Retention & Design
2020-2021
MA The New School
Digital Communication and Media/Multimedia
New York
2021-2022
BA Centro de Diseño Cine y Televisión
Marketing and Advertising
Mexico City
2015-2019
Continuing Education, King’s College
Children’s Literature
London
2018
Continuing Education, Columbia University
Creative Writing
New York
2016
Design
Design systems, typography, color theory, layout principles, collaborative workflows.
Software
Figma, Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere, Lightroom, After Effects), Final Cut Pro, CapCut, Jitter.
Languages
English, Spanish, French
Photography
Product and lifestyle photography.
Producing, directing, shooting, lighting, and retouching.
Cannes Lion Shortlist
The One Club
Atomic Awards