Marina Carral is a designer
based in NYC and CDMX
About
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Casa Futura intends to offer emerging artists a space where they can express themselves freely and share their work, meeting with art enthusiasts. Creativity, freedom of expression, delight, and growth; Casa Futura is a place where the whole art community can escape reality.
Inspired by perception and vision, the graphic elements of this project seek to convey the fluid and ethereal process of creating art. Circles with minimal opacity and textures were designed to represent the variety in human points of view.
Complemented by the versatile and striking background texture, this brand identity represents the constant communication of the artist and spectator's perception while incorporating a 70's inspired aesthetic. The Lava Lamp was another one of our inspirations, as the shapes are in perpetual movement just like Casa Futura's space.
This project was created as Co-Founder of Coordenada Creativa, a branding agency based in Mexico City.
View the rest of the projects on Behance.
Take a look at the full brandbook for Casa Futura.