Campaign work at HelloTUSHY reflects the brand’s need for versatility without compromising its distinct, rebellious identity. From concept to execution, Marina helped bring bold, multifaceted ideas to life across channels, adapting the visual language to meet both cultural moments and brand goals.
Highlighted here are four distinct campaigns: Take Pride in Your TUSHY, a celebration of queer joy created in partnership with Gayletter; A**hole Is Only a Dirty Word If You Wipe which culminated in HelloTUSHY's first Times Square billboard and nationwide OOH truck tour; Asshole Activists, a purpose-led campaign that earned a Clio Award and was shortlisted for the Cannes Lion; and Got2Go, a bold collaboration featured in AdAge.
*DISCLAIMER: this page contains explicit imagery*ROLESenior designer
Art director
DELIVERABLES
Landing page
Paid and organic social
Emails
TEAM
Kaitlyn Peterson
Yael Hendel
Morgan Moran
Maggie Molloy
Vanessa Nguyen
HIGHLIGHTSClio Awards
Cannes Lion Shortlist
ADC Awards
Atomic Awards
Ad Age - Got2Go
Times Square Billboard
Take Pride in Your TUSHY celebrates queer joy through the lens of confidence, self-expression, and unapologetic self-care. Created in partnership with Gayletter, the campaign brought together five members of the LGBTQ+ community in a vibrant editorial photoshoot that extended across social media, out-of-home wheatpaste posters, a magazine spread, and an on-site activation at the NYC Pride Parade. The challenge was to create a campaign that felt authentic to both HelloTUSHY's playful brand voice and the community it was celebrating, resulting in a colorful, community-first campaign that showed up across multiple touchpoints throughout Pride Month.CAMPAIGN NAMETake Pride in your TUSHY
YEAR2026
A**hole Is Only a Dirty Word If You Wipe is a bold nationwide campaign that takes HelloTUSHY’s irreverent voice to new heights. With a Times Square billboard and a branded truck touring across the U.S., the activation turned a cheeky message into a real brand moment. The challenge was to translate humor into high-impact visuals that could grab attention instantly, whether on a bustling city block or a cross-country highway. This campaign marks a career milestone and serves as a powerful example of how playful provocation can spark a nationwide conversation around sustainability and hygiene.
CAMPAIGN NAMEA**hole Is Only a Dirty Word If You WipeYEAR2025
Asshole Activists is a purpose-driven campaign that highlights sanitation and environmental issues through a satirical lens. Originally launched in Toronto, the campaign expanded to a New York City activation that welcomed over 100 guests. From messaging to visual identity, the challenge was to strike a careful balance between irreverence and impact, using humor to spark awareness around serious topics. This campaign earned a Clio Award and was shortlisted for a Cannes Lion.
CAMPAIGN NAMEAsshole ActivistsYEAR2023
This was a standout brand collaboration with Teddy Siegel, the activist and creator behind @Got2GoNYC. Her platform documents and reviews public restrooms throughout New York City and has become a go-to resource for accessibility and advocacy. With the largest public bathroom map on Google and active involvement in city-wide initiatives, Teddy brought credibility and authenticity to the campaign. TUSHY partnered with her to amplify the message around bathroom access, blending brand awareness with grassroots impact.
CAMPAIGN NAMEGot2GoYEAR2024