Campaign work at HelloTUSHY reflects the brand’s need for versatility without compromising its distinct, rebellious identity. From concept to execution, Marina helped bring bold, multifaceted ideas to life across channels, adapting the visual language to meet both cultural moments and brand goals.
Highlighted here are examples for four distinct campaigns: A**hole Is Only a Dirty Word If You Wipe, our 2025 Back Half Campaign that culminated in the first Times Square Billboard and OOH nation-wide truck for the brand; Asshole Activists, a purpose-led campaign that earned a Clio Award and was shortlisted for the Cannes Lion; Got2Go, a bold collaboration featured in AdAge; and Holiday 2024, a festive series inspired by Googie architecture and its blend of retro-futurism.
*DISCLAIMER: this page contains explicit imagery*ROLESenior designer
Art director
DELIVERABLES
Landing page
Paid and organic social
Emails
TEAM
Kaitlyn Peterson
Yael Hendel
Morgan Moran
Maggie Molloy
Vanessa Nguyen
HIGHLIGHTSClio Awards
Cannes Lion Shortlist
ADC Awards
Atomic Awards
Ad Age - Got2Go
Times Square Billboard
A**hole Is Only a Dirty Word If You Wipe is a bold nationwide campaign that takes HelloTUSHY’s irreverent voice to new heights. With a Times Square billboard and a branded truck touring across the U.S., the activation turned a cheeky message into a real brand moment. The challenge was to translate humor into high-impact visuals that could grab attention instantly, whether on a bustling city block or a cross-country highway. This campaign marks a career milestone and serves as a powerful example of how playful provocation can spark a nationwide conversation around sustainability and hygiene.
CAMPAIGN NAMEA**hole Is Only a Dirty Word If You WipeYEAR2025
Asshole Activists is a purpose-driven campaign that highlights sanitation and environmental issues through a satirical lens. Originally launched in Toronto, the campaign expanded to a New York City activation that welcomed over 100 guests. From messaging to visual identity, the challenge was to strike a careful balance between irreverence and impact, using humor to spark awareness around serious topics. This campaign earned a Clio Award and was shortlisted for a Cannes Lion.
CAMPAIGN NAMEAsshole ActivistsYEAR2023
During the holiday season, a time marked by particularly high consumer engagement, TUSHY's goal was to stand out while staying true to the brand’s playful voice. This festive campaign took inspiration from Googie architecture, incorporating retro-futuristic shapes, bold colors, and strategic use of red—a nod to insights from the marketing team. The result was a fresh yet familiar visual system that brought a nostalgic but modern twist to the holiday spirit.
CAMPAIGN NAMEHolidayYEAR2024
This was a standout brand collaboration with Teddy Siegel, the activist and creator behind @Got2GoNYC. Her platform documents and reviews public restrooms throughout New York City and has become a go-to resource for accessibility and advocacy. With the largest public bathroom map on Google and active involvement in city-wide initiatives, Teddy brought credibility and authenticity to the campaign. TUSHY partnered with her to amplify the message around bathroom access, blending brand awareness with grassroots impact.
CAMPAIGN NAMEGot2GoYEAR2024