Located in Punta Valentinos in the city of Mazatlán, Sinaloa, Onaltica is a new restaurant that introduces a fresh way of experiencing dining around a table while watching the sunset. The word “Tonáltica,” which means “of the day,” celebrates the pre-Hispanic concept of sun worship.
Since the food offering in Onáltica is Japanese-Mexican Seafood, the graphic elements are inspired by Wagara (Japanese nature patterns), capturing a touch of the local fauna and flora with a touch of the faraway inspiration.
WORKBranding and Creative Lead as Co-founder of Coordenada Creativa
TEAMPamela Espinosa
Maria Burguete
Arturo Robles
DELIVERABLESFull brand guide
Including: naming, logo, logomark, color palette, photo curation, and various graphic elements.