A significant focus of her work was the brand’s website, where she drove improvements to the information architecture by updating navigation, redesigning and implementing high-impact landing pages, refining product detail layouts, and optimizing the overall user experience with a conversion-driven, user-centered design approach.
Marina partnered closely with cross-functional teams, including web developers and UX designers, to develop and execute A/B tests that provided data-driven insights shaping iterative design decisions and strategy.
Digital designer
UI/UX designer
DELIVERABLESWebsite pages
Emails
Paid and organic social
Kaitlyn Peterson
Yael Hendel
Maggie Molloy
Vanessa Nguyen
Morgan Moran
Christine Foo