In this current brand system, we use soft blues to connote water and cleanliness, our most important value. Our palette expands onto earth tones and oranges, which serve as a link to our second most important value: comfort. Warm-water bidets and other products like the toilet stools and cleaning brush are highlighted by using our warmer accent colors. Visuals are a mix of collage and lifestyle imagery, which keeps the brand fun but elevated.
DELIVERABLESFull brand guide
Yael Hendel
Maggie Molloy
Vanessa Nguyen
Morgan Moran