In our current brand system, we use soft blues to convey water and cleanliness, our most important value. Our palette expands into earth tones and oranges, which serve as a link to our second most important value: comfort. Warm-water bidets and other products, such as toilet stools and cleaning brushes, are highlighted by using our warmer accent colors. The visuals are a mix of collage and lifestyle imagery, which keeps the brand fun yet elevated.
DELIVERABLESFull brand guide
Yael Hendel
Maggie Molloy
Vanessa Nguyen
Morgan Moran