Marina Carral is a designer
based in NYC and CDMX
About
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La General is a unique store that offers objects imbued with rich histories. The name "La General" is a nod to the many versatile businesses found across Mexico, from hardware stores to corner shops and bodegas. This name sparks curiosity and invites users to explore the unexpected treasures within.
While the items in La General may appear simple in their utility, they are anything but ordinary. Each object is laden with stories, intricate details, authenticity, and soul. These pieces transport you to distinct times and places, making them irresistible to own. La General not only celebrates the cherished tales of Mexico's past but also the stories yet to be written.
For La General, we created a series of posters to be placed all around the city. These posters were meant to be reminiscent of concerts and more traditional advertisements, and serve as a pre-opening announcement.
This project was created as Co-Founder of Coordenada Creativa, a branding agency based in Mexico City.
View the rest of the projects on Behance.