La General is a unique store that offers objects imbued with rich histories. The name "La General" is a nod to the many versatile businesses found across Mexico, from hardware stores to corner shops and bodegas. This name sparks curiosity and invites users to explore the unexpected treasures within.
For La General, we created a series of posters to be placed all around the city. These posters were meant to be reminiscent of concerts and more traditional advertisements, and serve as a pre-opening announcement.
WORKBranding and Creative Lead as Co-founder of Coordenada Creativa
TEAMPamela EspinosaDELIVERABLESFull brand guide
Including: logo, logo mark, color palette, photo curation, and various graphic elements.