Marina Carral
is a Mexican
brand designer.

Brand Identity

AmorMio
Santo Síclobe
Matínime
Casa Futura

HelloTUSHY

Digital
Print
Production
Campaign

Personal


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About






   Marina Carral

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   Francais
La General is a unique store that offers objects imbued with rich histories. The name "La General" is a nod to the many versatile businesses found across Mexico, from hardware stores to corner shops and bodegas. This name sparks curiosity and invites users to explore the unexpected treasures within.

For La General, we created a series of posters to be placed around the city. These posters are reminiscent of concerts and more traditional advertisements, and served as a pre-opening announcement.

WORKBranding and Creative Lead as Co-founder of Coordenada Creativa
TEAMPamela EspinosaDELIVERABLESFull brand guide
Including: logo, logomark, color palette,  photo curation, and various graphic elements.