For the main logo type we were inspired by Concrete Poetry and more specifically, Poema Plástico by Mathias Goeritz. For the illustrations, we worked alongside one of our favorite artists Diego Hernández Beauroyre who created these abstract shapes that form visual Haikus, and are inspired by native ingredients from Mexico.
TEAMPamela Espinosa
María Burguete
Diego Hernández B.
Including: name, logo (with custom type), logo mark, color palette, photo curation,
and various graphic elements.