During the research portion of the project, we realized the industry was inundated with sacred geometric patterning and mandalas. So, we opted for a fresh visual direction that leveraged organic shapes inspired by water marbling textures. This texture was inspired by the moving waves that are featured in visual trips, and the intimate connection that psychedelics provide to the natural world.
Here’s the full brand guide for Santo Síclobe. Take a look at their Instagram, they are constantly updating it with new psychedelic information and content.
TEAMPamela Espinosa
Maria Burguete
Including: naming, logo, logomark, color palette, photo curation, and various graphic elements.